Resources
Guides to better understand and manage product information.
What is a PIM? How does it differ from a PXM? And what role can they play in managing the catalog and sales channels? Here you will find guides and insights to better understand these tools and how to use them in your company.
Guides and insights
Start from the fundamentals.
Guide
What is a PIM and when do you really need one?
Discover how a PIM helps you collect, organize and distribute product information, reducing separate files, manual checks and errors across channels.
Read the articleGuide
What is PXM and why does it go beyond PIM?
From organizing data to how products are presented and sold: discover what changes when information is used to improve the experience across channels.
Read the articleLet’s talk about your company
Want to understand which approach fits your catalog best?
Tell us how you manage product information today, which systems you use and what you want to improve. We’ll show how openlane can adapt to how you work and sell.