Product
From first information to sale, every product under control.
openlane is the PXM platform built for companies that design and manufacture their own products, for both B2B and direct-to-consumer sales. It brings together data, images and documents, coordinates team work, publishes correct content on every channel and shows you where to act to improve sales.
openlane · Product
A118 · Product Overview
Start of sales: 30/05/2023
Channel details
5 channels
Ecommerce Italy
Published
Amazon Italy
Published
How openlane works
One flow, from organizing data to improving sales.
When your teams work across different files, folders and systems, preparing a product often means chasing information, checking versions and fixing errors.
openlane turns this fragmented work into a shared process. You and your team know which information is up to date, what is missing and what comes next.
- 01
Organize
Bring data, attributes, images and documents together in one place.
- 02
Prepare
Define what each product needs to be complete and openlane shows you what is missing.
- 03
Publish
Adapt information to each channel’s requirements and distribute it without repeating the work.
- 04
Improve
openlane monitors what happens after publication and suggests where to act to improve sales.
Organize product data
Everyone works on the same product version.
When information is spread across ERP, spreadsheets, ecommerce and shared folders, it becomes hard to see the full picture, know which data is correct and which file is truly up to date.
openlane brings information into a shared base, accessible to the right people. Marketing, sales, ecommerce and technical teams can work on the same products and the same data.
- Product models, variants and aggregations
- Attributes, categories and relationships
- Prices, availability, markets and languages
- Data from ERP, files and other business systems
Less fragmented information means fewer inconsistencies, fewer corrections and a more reliable catalog on every channel.
Prepare and check the catalog
You know what’s missing, who owns it and what’s ready.
Each channel, market or category may require different information. openlane lets you define the rules a product must meet before it can be published.
The system automatically checks product page completeness, separates blocking errors from items that need review and shows catalog progress.
AI-powered features check content quality and flag what is missing or needs attention. When a product page already has reliable data and specifications, it can also generate missing copy while respecting your tone, length and rules.
- See how ready the catalog is for each channel
- Immediately spot blocked products
- Define required fields, rules and checks
- Coordinate roles, responsibilities and approvals
- Find language inconsistencies or unclear content with AI-assisted checks
Your team no longer has to rebuild the process with every launch: everyone sees what they need to do and products can reach market faster, with fewer errors.
Publish to all channels
Open new channels without multiplying the work.
Every channel has its own rules and requirements. Ecommerce may need different information from a marketplace, a B2B portal or a catalog for the sales network.
With openlane you start from a shared base and prepare products, copy, images, languages and the information each destination needs.
When you need to prepare the catalog for new markets, openlane can translate content into the required languages while keeping data, product codes and meaning unchanged. You and your team review the result and decide what to publish.
- Ecommerce, marketplaces, B2B portals and product feeds
- Content specific to channel, market or language
- Automatic exchange through connectors, imports and exports
- Centralized information updates
When you add a new channel you do not have to rebuild the catalog from scratch. openlane uses what you have already prepared and adapts it to the new destination.
Manage images and documents
Images, video and documents always stay next to the right product.
A product is not only titles, descriptions and attributes. To present and sell it you also need images, video, manuals, technical sheets and other materials.
openlane manages these assets alongside the product record. Everyone knows which materials are available and which to use, without searching through folders, servers and similarly named files.
- Product images and video
- Manuals and technical documentation
- Catalogs, labels and commercial materials
- Content to share with distributors, sales teams and external partners
This way data and content stay linked, up to date and ready to distribute.
Monitor the catalog and improve sales
openlane spots which product pages are holding back sales.
openlane keeps monitoring product and channel health. It connects page quality with Google Analytics and Google Search Console data, so you see not only what was published but also where something is not working.
- Products visible in search but with few clicks
- Products with high traffic but few add-to-cart events
- Pages with incomplete, generic or contradictory information
- Products performing below similar items
openlane organizes this information and shows you which products need attention first.
AI can then suggest targeted changes to titles, descriptions and attributes, using existing data without inventing new information.
You stay in control: you review suggestions, decide which to apply and approve changes before publication.
Adapt openlane to your company
openlane adapts to the way you work.
How you organize products depends on variants, compatibility, lifecycles, markets, roles and approval processes specific to your company.
openlane starts from a proven platform, configured around the real structure of your catalog and your company.
- The data model and relationships between products
- Workflows, roles, permissions and approvals
- Integrations with the systems you already use
- The capabilities your specific needs require
- Processes for new markets, categories or channels
You get enterprise-grade reliability without forcing your team into a rigid structure. When your company’s needs change, openlane can evolve with the business without starting over.
Let’s get acquainted
See how openlane would work on your catalog.
Tell us how you organize products, which systems and channels you use and where work gets stuck today. In the demo we show how openlane can adapt to your processes, simplify catalog management and help you spot new sales opportunities.